LARSON-JUHL
Below is a compilation of products launched while at Larson-Juhl, the largest manufacturer of picture frame moulding and all other products + accessories for the Custom Framing Industry.
PRODUCT DEVELOPMENT
The products below are a sampling of innovative products launched as the lead Product Development Manager at Larson-Juhl. Developed these products from initial concept to market launch and oversaw the entire development process. Hands-on in all aspects of design, including directing on-site finish development with suppliers. Worked directly with Product Management to assure these are a sellable product and that there’s a demand in the market.
MARKETING
Also oversaw the Product Marketing for these products as well. Designed + developed new marketing tools (such as Trend Decks, Tearsheets, and other branded collateral) to help promote design thought-leadership as well as drive sales with curated product information and marketing. Also created merchandising displays to help promote product.
Contemporary lacquer moulding collection. Originally brought to LJ by Italian supplier but expanded upon by Product Development Team. Added additional finishes (matched to real patent leather), prototyped various profiles, aligned with current style trend (Glam), fit customer needs, and filled product portfolio gaps.
PATENT COLLECTION
CLAY COLLECTION
Modern foiled moulding collection with heavy patina to create a clay-like appearance. Warm clay tones inspired by Georgia O’Keeffe, her art, and Ghost Ranch. Developed concept + finish from the ground-up, in-house with Larson-Juhl’s Italian factory. True innovation moment and gap in the market.
Modern Traditional moulding collection featuring stylized Dutch and Stanford White compo patterns (developed with suppliers from the ground-up) that could only previously be found in the Closed Corner Market. Updated Gilding techniques by using contemporary gold + silver leaf found in today’s interiors + products.
LARS COLLECTION
HANS COLLECTION
Modern rustic White Oak moulding collection featuring warm earthy stains that highlight the wood’s natural characteristics. Developed from the ground up, this collection had the longest path to launch. It was born out of 2 previous concepts that had been killed due to poor customer feedback. yet still had elements of design + innovation that could be carried through to a successful product. I leaned heavily on previous wood knowledge + understanding obtained from my previous job designing custom high-end wood furniture.
FRAMING, EXHIBITION + INTERIOR DESIGN
Below are projects worked on at Larson-Juhl outside of Product Development either for trade shows Larson-Juhl participated in or for their Atlanta HQ. These projects drew on my interior design, spatial planning, exhibition design, and merchandising skills acquired at Skylar Morgan Furniture + Design and implemented at Larson-Juhl. These projects also include a large amount of framing + frame design; skills I acquired as a Product Developer at Larson-Juhl to understand the engineering behind framing and enhance the products I designed for the custom + retail framer.
WCAF is the largest trade show in the US for the Custom Framing Industry. Lead design process, execution, and installation for Larson-Juhl’s booth. Came up with wall concepts to showcase new product in frame designs, as well as innovation in merchandising for retail custom framing.
WEST COAST ART + FRAME
PRODUCT ROOM
LARSON-JUHL HQ
ATLANTA, GA
When Larson-Juhl decided to move it’s HQ I was tasked with designing the Product Room. This was handed over as a blank 45’ x 30’ space that needed to serve multiple functions. Stakeholders agreed it must store + display all of Larson-Juhl’s existing products, current projects/products in development, display key account plan-o-grams, hold a materials + reference library, and serve as a conference area / meeting space for all parties. I created a 40 pg FF&E book that held floor plans, shop drawings for specific designs, and spec’d furniture for Larson-Juhl + ASD|SKY.
